In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a client’s meeting objective, or negotiating business deals with vendors. It’s an innate part of what we do.
There is so much happening with social media nowadays it’s virtually overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their head around social media and process what it all means. Social media is not simply a spoke on the wheel of your event marketing. It’s becoming the entire way events are promoted, engaged with, and experienced.
Similar to the approach you are taking with everything else within the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and can enable you to avoid any social media mistakes. Here are 5 reasons you need to think about your social media strategy for your next event.
- Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful – networking opportunities and educational content.
- Online forums such as LinkedIn and Facebook allow attendees to communicate and collaborate before and after the event. This can change the dynamic of the event in a positive way, as more meaningful conversation and participation will occur if attendees have a higher common knowledge point at the start of the event.
- Attendees are now empowered to become reviewers of the events they go to. When they are armed with social networks that act as an online publishing platform, attendees can easily post their feedback for the world to see. This forces planners to take their event experiences to the next level.
- If speakers know that feedback about their presentation is being posted on the Internet via Twitter, Facebook or blogs, you can bet they will be better prepared to tailor their message to the audience and deliver a great presentation.
- Social media can shape the reputation of your events and your organization. Let’s face it; events and conferences are largely successful over time thanks to their good reputation with sponsors and attendees, and social media offers a huge opportunity to enhance your name and success. That can be as simple as hearing feedback from attendees and making changes based on that feedback.
It’s time to go beyond the hashtag, and utilize social media to take your event to the next level. You can find the Dragonflies at Incentive Works this week – and you can bet we will be talking all about it on social media!