In our industry, we have the opportunity to be invited and hosted by our valued industry partners to participate in Familiarization Trips, also known as “FAM” trips. These FAM trips allow hotel partners to showcase their products and culinary creativity, destination management companies to familiarize us with their destination, as well as introduce new partners and products in the area to showcase the overall experience of the destination in hopes of getting a return on investment with business.
Recently, Dragonfly had the opportunity to participate in an Educational Client Experience at the JW Marriott – The Rosseau Muskoka Resort & Spa. Located approximately two hours north of Toronto and set in the famed Muskoka Region, overlooking the beautiful and very pristine Lake Rosseau, this four season resort has a great deal to offer year round.
The accommodations are very spacious and bright with a very “Cottage Country” feel. Suites range from beautiful studios to luxurious 2 bedrooms units. There is an abundance of functional and flexible indoor/outdoor venue space to help any event planner to achieve their goals. The Rosseau Muskoka offers a variety of unique and scrumptious dining options and have recently added to their Dinner offering with Muskoka Chophouse, sure to become a favourite with guests and locals.
We had the privilege to experience the resort in the winter – which is absolutely beautiful! The recreation options are endless … such as snowshoeing, camp fire cooking, dog sledding, moccasin making workshops and even midnight ice skating on the terrace. Just ask and they will design an activity to achieve your goals.
The educational value of experiencing the destination during a Familiarization Trip is essential. Kudos and THANK YOU to all of our industry partners for your commitment and allowing us to have a these opportunities.
For more information on the JW Marriott, The Rosseau Muskoka Resort and Spa, contact Dragonfly Meeting Solutions Inc.