Branding – nice to have or need to have? Branding is so important, not just as a company identity, but for campaigns and programs that are executed within those companies as well. It is great and ideally the goal, when branding takes on a life of its own. For people to automatically recognize a logo or remember a tag line, the branding has done its job! It can be challenging to get your campaign or program branding to that level. Here are a few quick suggestions on how to build a strong brand strategy;
- Communicate your brand. What it looks like? What it means? Brand what makes sense, otherwise the messaging could get lost or cheapen what you are trying to accomplish.
- Ensure your overall company message ties in and the two will work well together.
- Be consistent with your branding and where you brand. Does it tie back to the message of what you are trying to achieve?
- Every once in a while, take a step back and measure what your brand and it’s messaging is looking like. Has it caught on? If not, it might be time to re-evaluate. If employees have bought into to it, don’t stop, come up with new exciting ways to promote your program or campaign.
Branding is an important part of consumer recognition, so why not use those rules when promoting internal initiatives to ensure you are getting the most out of your campaign and program?
For branding recommendations within your conference and meeting programs, contact Dragonfly Meeting Solutions Inc.!