Incentive travel must be original and customized in today's travel economy to make it desirable for the reward recipients.
Of companies that run awards programs, 53% use incentive travel to reward sales, 43% to recognize employees, 33% toward channel partners and 27% for customer loyalty.
Needless to say, it’s undeniable that incentive travel is a highly effective tool for motivating employees and building loyalty and team morale. Incentive trips can be designed to fit any budget, individual, family or group… however, there are a lot of details and logistics you must consider in order to create a unique and memorable trip for your top performing guests. Here are just a few things to consider:
Immerse your employees in the culture of the destination with language training, interaction with residents or cooking lessons in a local’s home. An incentive trip becomes transformational when participants are offered an educational opportunity.
While nice and classy, five-star restaurants are amazing, they can also be predictable… especially for a guest who likely frequents these at leisure. Instead, why not send a group to discover the different varieties of local beer in Prague, or take a farm to table trip through local farms or orchards. Or, a personal favourite of mine, take the group bar hopping to enjoy the local tapas bars in any Spanish city. Be creative and have fun with it!
At Dragonfly, we like to think this is the most important thing to keep in mind when planning and executing an incentive trip. Remember, the highlight of any incentive trip is to provide access to areas and plan experiences for the group that are not open or even possible to the general public. Unique experiences matter!
Get the Blood Pumping
Especially for employees who do most of their work at a desk, a trip that focuses on physical activity and wellness can strangely enough be a relaxing and rejuvenating experience. White-water rafting is a great teambuilding activity, and it can be combined with hiking and camping. Another guest might enjoy a week of tai chi or yoga lessons in a quiet and intimate setting, whether domestic or international.
Corporate Social Responsibility
Consider meaningful trips built around corporate social responsibility. This can involve helping the less fortunate, volunteerism projects, wildlife or ecosystem conservation, or even organic farming. If your company has a focus on social issues, development or ethics, your employees may be just the type of people who would find such a trip to be life changing.
Well-designed and well-executed incentive travel programs can increase sales productivity on average by 15-18%. Motivate and reward your employees with these exciting experiences that they will remember and talk about for years and years to come!