Surveys are a great way to conduct your own research. It is a simple, fast and inexpensive way to gather information. Once analyzed, it can be used to formulate effective strategies on how you run your business, your conferences and incentives. This will give you an opportunity to tap into people’s unbiased opinions and help to enhance employee / customer experiences, find out what is working internally and what can be improved. We are more frequently being asked to measure the ROI on what we do these days, and online survey’s give us reliable and useable data to support our initiatives.
Here are just some of the benefits surveys can provide:
Dependable / Honest Information Gathering
You can have your survey respondents submit their survey without entering in their name or any personal information. This way you will get more candid/honest answers to make the data you are collecting just that more accurate and useful. You will also get longer more detailed answers, as respondents feel ‘safe’ when they are anonymous, to open up and give more truthful feedback.
As participants are entering their answers directly into a system that will analyze their information, there is a very small margin of error.
Easy to Analyze
Since the data you are pulling is being reported in ‘real time’, it can be easily accessed 24/7. Most survey systems give you the option of being able to view the information in tables and graphs as well, making the content easily presentable.
Easy to Use for Participants
With an online survey, participants can pick a time that best suits them to complete the survey, resulting in more data being entered. Most surveys are completed within the first 2-3 days that they are sent out.
It is important to reach out to employees and customers to gage how people are feeling and get unbiased feedback. It can help people feel like they are contributing to the overall company’s growth and success; that their opinion matters. With the ease and cost effectiveness of putting together online surveys whether it is after an event, a major announcement or just as a check in, why not do it? Communication is key for business and this is just another way to be in touch with your audience!